REKLAMA MATNLARIDA GENDER STEREOTIPLARINING IFODALANISHI

Shaimova Dildora Baxodirovna

University of exact and social science

Jurayeva Iroda Axmedovna

Supervisor

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Abstract

Reklama diskursi – bu axborot yetkazish, mahsulot yoki xizmatni targ‘ib qilish va auditoriyaning xatti-harakatini shakllantirish jarayoni bo‘lib, u ijtimoiy, madaniy va kommunikativ kontekst bilan chambarchas bog‘liqdir. Shu nuqtai nazardan, gender omili reklama kommunikatsiyasida markaziy o‘rin tutadi, chunki u reklama matnining mazmuni, vizual va lingvistik vositalari orqali auditoriyaning hissiy, ijtimoiy va motivatsion javobini shakllantiradi.

Gender kommunikatsiyasi – bu jinsiy auditoriya bilan samarali aloqa o‘rnatish jarayoni bo‘lib, u reklama strategiyasini belgilashda asosiy vosita hisoblanadi. Reklama matni va vizual komponentlar genderga mos ravishda yaratiladi va ularning ijtimoiy stereotiplarga mosligi auditoriya qabulini kuchaytiradi.

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