INTERACTION BETWEEN JOURNALISTS AND AUDIENCES ON ONLINE PLATFORMS

Tokhirova Sevinch Akram kizi

Samarkand State Institute of Foreign Languages 3rd year student in International Journalism

Keywords: Journalists audiences interaction online platforms digital media social media participation misinformation media ethics Introduction

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Abstract

The development of digital technologies and social media has transformed the relationship between journalists and their audiences. Online platforms enable direct, real-time interaction, breaking the traditional one-way flow of information and fostering a more participatory media environment. This article explores how the interaction between journalists and audiences on digital platforms influences news production, dissemination, credibility, and public engagement. It also examines challenges such as misinformation, audience fragmentation, and ethical considerations in digital communication.

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