MEHMONXONALARDA BREND QIYOFASINI SHAKLLANTIRISH VA UNI RAQOBATBARDOSH QILISH STRATEGIYALARI

Ko‘palova Onajon Mirzobek qizi

Ma’mun universiteti

Keywords: brend qiyofasi, raqobatbardoshlik, mehmonxona biznesi, marketing strategiyalari, mijozlar tajribasi, differentsiatsiyalash, narxlar strategiyasi.

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Abstract

Mazkur ilmiy maqolada mehmonxonalarda brend qiyofasini shakllantirish va uni raqobatbardosh qilish strategiyalari tahlil qilinadi. Tadqiqotning maqsadi – turizm sohasida faoliyat yurituvchi mehmonxonalarda brend imidjini shakllantirishning samarali usullarini aniqlash hamda uni raqobat sharoitida ustunlikka erishishda qo‘llash imkoniyatlarini ko‘rsatib berishdan iborat.

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